Establishing a new business in these troubled times is not an easy task. It can be termed as surmounting a peak in the winter months where every factor and conditions are against you. Similarly, for established businesses too, surviving in the market is tough too as other competitors and new entrants make sure they have sleepless nights regarding how to sustain their business.
An easy way out is to come up with a website which is exquisitely designed so that you can promote your products or services in the best possible way. If you live in Doha, Qatar, or want to start a business here, there are several obstacles you will come across. One of them is obviously how to start a business and to check out the benefits that you will get in the long term, as in the short term one has to deal with quite a lot of difficulties.
Starting a Business with a Great Website
If you don’t have a website for any type of business, I can assume that it doesn’t exist at all. Through a website, people primarily get information. So those people who will visit your website will get information about your business, product, ways to contact you, etc. Increase brand awareness is the key to make things happen for any business in quick time.
According to a survey, more than 81% of web users do online research before buying anything. And they surely visit the website of the company too as buying from the Facebook page is just not feasible for most people. The importance of a website is there, the question here is how to keep their attention for this long so that they browse through it? Two things are most important in this regard, engaging content and excellent design.
The key points related to web design that can help you in attracting your prospective customers quickly are plenty. Use of latest technologies and design techniques may offer you great value, but it will be nothing if you are not able to convert your leads into customers. So, let’s talk about this aspect in some detail now.
Designing to Conversion
If you won’t be able to convert your leads into customers, it is the sign of difficult times ahead for any company. There are many things related to design that can make you attract your prospective customers. Some of them are:
- Design as well as Relevant Content
- Ideal Brand Image
- Landing Pages
- User-friendly Design
As a business owner, you have to consider the factor that a visitor can use any device of his choice to browse your website. So, from a tablet to a smartphone or a desktop, your website should be responsive for all of them. The following reasons clarify the importance of this aspect.
- A Responsive Site is Mobile-Friendly
- Important for Search Engines
The Number Game
If you don’t believe in stats, the following 3 stats will make you sit back and notice as to why design is such a huge thing.
- 48% of people treat a website’s design as the reason for leaving it.
- 38% of people never visit a poorly designed website.
- Just 13% of adults now use the Internet from a desktop.
Professional companies offering their services in this regard offer you the advantage. Let me offer you some benefits of hiring the services of a web design company to boost your business prospects in the future. Following is a list of 6 features that you need to incorporate to make things work for you in terms of design for ecommerce websites and shopping portals.
- Accessibility
Without basic accessibility features, a website is more or less useless. In other words, even if your business operates 24/7, but it would be of no use if the design of your website won’t be able to hold the attention of the visitors. You definitely need a stellar web design company to assist you in this regard for best results.
- Advertising
Advertising through your online portal can attract customers and publicize your product in whichever way to deem effective or right. If the design of your website is good and adapted according to your product, then there is a high chance that it will get the eyeballs. Otherwise, your business will be doomed right from the word go. So, make this aspect count for best results.
- Cost
The design is the core issue here to attract visitors as all of them are your potential customers. In the Middle East market, and specifically in Doha, a web design Qatar company can surely offer you the best-customized solution and also being cost-effective at the same time. You need to keep an eye on the cost as it can balloon very quickly and can be disastrous for a small business or startup.
- A New Look
A fresh web portal looks easy on the eyes. But it doesn’t mean that you need to refresh your design after every few days. Apply current trends that are in vogue in the market so that to make an ecommerce website that is right on the money. Sooner rather than later, you will succeed in your endeavor.
- Information
Don’t ever think that the information about your website visitors is useless. It can be valuable for you in many ways. You can use the data to collect valuable insights about the potential customers. You can get to know about the popularity of your website from these stats and use this information to make the experience of your visitors better.
- An Open Forum
Treat your website as an open forum through which a visitor can give feedback about your product and interact with you real-time through live chat or phone call. Everyone likes to be taken care of, but if the design is not up to the mark, it will make a dent in your aspirations to be the company of choice for your prospective customers.
To Sum it Up
In a nutshell, the design aspect of a website is the most important one as the survival of businesses nowadays depend upon this factor. You need to hire a web design company keeping in mind this aspect of giving it the much-needed boost.
