Promotional products are those which are used to promote the brand of a certain organisation. They are mostly used during advertising campaigns, the company logo and/or slogan is printed or woven into the item along with the contact details and name of the company. These promotional products are given away free to people in order to provide them with a memorable item with which they can remember the company that gave it. Promotional items are especially popular at trade fairs, exhibitions etc. or during specially created advertising campaigns. Corporate gifts are also used for promotion, but they are usually more expensive and luxurious than the regular promotional items given away to the common masses.
Why you should be careful of the quality of promotional products
Some companies try to skimp on the cost of the promotional woven patches and other promotional items. However, you need to bear in mind that these items are representing your company’s. The quality of these items will have a direct impact on the psyche of the recipient regarding the business standards of your company. If you give away cheap quality and tacky items then the recipient will carry the same impression of your organisation. This is the reason that you need to ensure the quality of the items that you give away as promotional gifts. This does not mean that you have to spend an exorbitant amount of money on these items as it is possible to get good quality stuff at quite reasonable prices if you conduct some research.
Why woven patches
Woven patches can be custom made and there are many companies which specialize in creating promotional items like woven patches and lanyards especially for promotional purposes. As a result, it is not very difficult to have your brand message imprinted on the promotional woven patches along with the company name and logo. You should however, make sure that the patch actually has some meaning in its design. Simply putting your company name, logo and contact details will not encourage people to put them on their clothes. Instead for instance if your company sells kid’s products then it is a good idea to have the patches made in the form of popular cartoons. If you sell women’s products then get a feminine design woven into the patch. This design will encourage people to actually use the woven patches.
Then again the woven patches may not be for distribution to the common masses at all. Instead they may be meant for the employees of a particular company. However, even in this case it is advisable to choose an attractive design for the patches so that they attract the attention of onlookers and add some value to the general information like company name and contact details provided on it. Such woven patches are quite common on the clothes of sportsmen and women.
Some people also give these promotional woven patches to celebrities and they put them on their clothes for a fee. Associating celebrities with your company is an age old tradition of attracting public attention. The public associates with the celebrities and if your company is promoted by them then they will also be associated with your brand.