Rebranding is a concept that you can hear and read a lot about when you talk to people in marketing and when you read magazines, websites and blogs about the same matter. Rebranding is a process in which you take your company’s brand and turn it into something else in order to enhance your business and create a whole new reality for your brand.
Unfortunately, rebranding is something that takes a lot of effort, a lot of money and something that tells people that you made a mistake in the past. In addition to this, through rebranding, you lose a lot of your customer base from before. This is why it is essential that you avoid it altogether and the best way to do this is to build your brand smartly the first time around. So, how do you do this.
Examine the Competition
Whatever your new brand is going to be about, there is competition that is already out there and that might be doing what you are doing, only years ahead of you. You can learn a lot from them. You should see what they did to build their brand, what their message is, how they target a certain market and so on. The important thing to remember here is that you will never do well by simply copying your competition. This is a very simple logic; why would anyone be interested in your brand if it is the same as the one that has already been there for years.
Consider your Services and/or Products
Another analysis that you need to do is that of your services and/or products. What it is that you are offering people? What it is that the people will find attractive in your company? Do you have a product that no one else has, a product that can become the flagship product? Do you offer a service that no one has thought of before? Do you offer better quality? Do you offer better prices? When you determine your best points, you have found the core for your brand.
Do not be too Obvious
Being obvious is a killer in today’s economic climate. People are ten times more informed than they were just a decade ago and you cannot treat them as children. You cannot come out with a product that has already been out there for years and say that yours is the greatest and the cheapest. Also, when you come up with a brand image, do not be too blunt about it. This is no time to oversaturate your potential customer base to the point that they find your brand annoying.
Find a Visual Identity of your Brand
We live in a visual world. No one wants to read lines of text if it can be summed up in a picture or a shot video. It has also become cheaper and easier than ever to come up with a brand’s visual identity, but this does not mean that you should skimp on it. Also, remember that these days, your entire visual identity has to be complementary and in unison across all of the media. Become recognizable at first sight.
Get Some help from Professionals
If you are not so sure what you need to do and if you have a budget set aside for marketing and advertising, it would probably be a good idea to talk to professionals and ask them for help. Find someone to think up an effective and innovative branding strategy for you. Talk to them about how to position your brand and how to promote it. Always work with them and together, you will be putting your brand ahead.
